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The Mindset Athlete Podcast

Dec 15, 2017

Pyke & Co was founded by two entrepreneurs, Matthew Pyke and Denis Brzozowski. We are both founders of two digital marketing agencies, Fly High Media, and Wolfden Creative. Our product Sleepwells is a byproduct of that.

Naturally, building a business isn’t easy, with it comes a mountain of responsibilities such as managing teams, projects, business growth, personal development and much more. This often comes at a cost. 9 times out of 10, that cost is good sleep.

We have both experienced countless nights in front of phone and laptop screens until 2 am which, needless to say, is too late to get a good night’s sleep.

We have both suffered from effects from the over-use of device screens before sleeping, which were stress, eye-strain, headaches, loss of energy and unbalanced sleeping patterns. Other effects can go as far as depression and weight gain.

We decided to do something about this. We wanted to put something in place for people that want to get a better night’s sleep. We proceeded to conduct research into the loss of sleep, its effects and how to prevent it. Very quickly we found that a tinted orange lense can prevent just that. Not only does this method prevent blue light entering your eye, but it can also stop the glare from computer screens. No artificial medication, no sleeping pills, just a proven method backed by extensive research from Harvard University.

Your mobile phones, tablets, laptops and tv’s all release more than their fair share of blue light, which is short wavelength and high frequency on the visible light spectrum. The light suppresses a hormone called melatonin, which helps us get to sleep.

In an ideal world, you wouldn’t use any devices which emit blue light between 1 and 2 hours before sleep. But unfortunately, we live in the 21st century, where our phone and laptop screens are a big part of our professional and private lives.

This is where the Sleepwells come in. Our top of the range Blue Light Blocking Glasses are designed to block the blue light entering your retina which effectively prevents you from getting a good night’s rest. They are designed to be comfortable and stylish at the same time.

Denis is a designer at heart, and the CEO of a creative marketing agency, he quickly came up with prototypes of the product and its packaging, making sure that great care is taken with each and every product that goes out to our customers.

We are absolutely in love with the Sleepwells Classics range, and it is indeed our first range available. We are constantly working on new ways to improve and expand this product, which includes: Fit-Over glasses, Clip-Ons as well as a Children’s Range.

Not only do we help people take care of their health and sleep, but we also help our community. Since day one, for every unit of our products we sell, we donate £1 to Losing My Sight UK, a non-profit charity focused on providing activities and support for the visually impaired and blind. LMS is one of our proud partners, and we will continue to do our best to support them in any way we can.

For more information about Denis and Matt check out their website and connect with their Instagram.

For more information about Mind Set Game connect with us on Facebook @mindsetgamepodcast

For more information about James Roberts (the host of the podcast), visit and connect with me on Facebook, Twitter, and Instagram.