Dec 19, 2021
In 2016, Jay Thooft founded Performance Excellence & Recovery Consulting (PERC) - a consulting firm dedicated to providing developing athletes the tools necessary to elevate their mental game and perform in the face of stress, pressure, and adversity.
Before PERC, Jay spent several years at the United States Olympic Training Center in Colorado Springs spending hundreds of sessions working with the world's best athletes to elevate their performance. Jay's work at the USOTC led to a realization that it wasn't just athletes at the highest level that needed high performance psychology training - it was all athletes that stood to benefit.
PERC rapidly became an industry leader in setting the standard for high performance psychology training for developing athletes in the Greater Denver.
To date, Jay oversees the mental performance training for 16 youth sport organizations and impacts approximately 5000 athletes, parents, and coaches every year. With experience working with athletes and performers at the Olympic, National, College, and High School levels, Jay looks forward to bringing his almost decade of experience in his mission to help you achieve higher levels of performance!
TrainWithPERC is a reflection of Jay's mission to increase the accessibility of high performance psychology training so any athlete has the opportunity to show up and perform their best in the moments that matter most.